53% of Millennials say they would be embarrassed to admit they met somebody online.
We wanted to remind the target market that it doesn't really matter where you meet because every love story is exactly what you make of it. So go ahead, keep on swiping 'til your thumbs are nothing more than formless nubs on your otherwise well-manicured hands.
Apparently this is what copywriters do when they're on set. This, or bocce ball.