Sk8 or Die

What makes the perfect creative? We don't really know. But we thought we'd give it the ol' college try and narrowed it down to three qualities the BYU AdLab aims to foster:

  • Fearless Ambition

  • Boundless Electricity

  • Tireless Craft

We made these skate decks to throw up on the wall of our beloved AdLab because our wives wouldn't let us put them in our bedrooms. They serve as a physical embodiment of our mantra.

Inspiration never shredded the gnar so hard.


Three copy copy.jpg

Copywriter: Jagger Moore

Art Director: Jake Peterson