Secret

Most active women wear men’s deodorant because they don’t believe that women’s deodorant can handle the heat. But Secret has always known that feminine doesn’t have to be fragile, they just never had the formula to match… until now.

Stunt

The Reveal

Remove the plastic label to reveal Secret’s new Strongnificent product line.

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Outdoor

Art Director: Jake Peterson

Jr. Art Director: Mikey Bready

Copywriter: Jagger Moore

Jr. Copywriter: Nell Stevens