doritos

There's nothing quite as uncanny as that magic Dorito dust. It's the stuff that keeps our fingers going.

 

RADIO

Copywriter: Jagger Moore

 

lysol

There’s an entire world of germs and bacteria that’s invisible to the naked eye, and it needs cleaning. Lysol helps you to clean the things you can't see.

 

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Radio

 

DIGITAL MUSEUM

Ads drive to the Lysol Museum landing page, where users can view our gallery or submit their own photos in exchange for Lysol coupons.

 

OUT OF HOME

 

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AMBIENT

Bacteria is everywhere, but we can't see it -- unless it's roped off and labeled as if it were in a museum, of course. 

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Vertical Constellation with Mouthpiece, c. 2003

Infused saliva with finger dust on coin-operated steel

34 x 34 x 84.5 inches

Brooklyn, NY

This avant-garde installation is based on the original model released in 1889 in Hartford, Connecticut by inventor William Gray. Although most of the handicraft is naked to the invisible eye, the careful observer will note the hints of beige and grey which speckle the dial pad and receiver of the pay phone. Spit, grease, grime, spit, germs, spit, and more spit are all contributing factors to the installation’s unique bacterial patterns that, although not seen, can most certainly be felt by the earnest visitor.

 

SOCIAL

Our professional bacteriapiece curators will give their humble opinions on user submitted photos via Twitter.

Copywriter: Jagger Moore

Art Director: Elora Clement 

 

OLD SPICE

Sometimes men forget what makes them men. With Smellfirmations from Old Spice, they'll feel as good as they smell. 

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THE TECH

As it would turn out, the term "Bluetooth" refers to a short-range wireless interconnection and not a rare species of jungle feline. We use said Bluetooth technology to send SFW, testosterone-boosting messages to Old Spice users every time they open and close their bottle of body wash. They walk away feeling like the cat's pyjamas, and we get their phone number and other personal information. It's a marketing match-up made in heaven. 

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SMELLFIRMATIONS

I wrote 182.5 Smellfirmations to send out to all of our brawny man creatures. Here are some of my personal favorites. 

 

CASE STUDY

I didn't get picked to play the role of the chiseled shirtless man, but I did get picked to write the script.

Copywriters: Jagger Moore & Tanner Manscill

Art Directors: Jake Peterson & Ben Johns

Content Creator: Cole Davis

 

CAMPBELLS

We wanted the All-American soup to be open to all Americans, including those whose native language isn't English.

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Copywriter: Jagger Moore

Art Director: Elora Clements