M. Jagger Moore
Copywriter
San Francisco, CA





Taco Bell: Big Show

Deutsch LA, 2019

This commercial is dedicated to everyone who’s ever dreamt of blowing up a massive hot sauce packet like a balloon just to spite their stepdad, Craig, who always said that blowing up a massive hot sauce packet like a balloon wasn’t just stupid, it was also impossible.

Look who’s laughing now, Craig.







Creative Directors:  Daniel Chen, Michael Sison
Art Directors:       Micah WilkesElora Clement
Copywriters:         Ryan SchadeJagger Moore


Forged in the germinal workshop of an intergalactic wordmonger, M. Jagger Moore carefully constructs copy with the piquant finesse of an Andalusian stallion and the dogged efficacy of an analog clock set to military time (batteries included). His brain is made of rose-colored gelatin and his fingers are fashioned from hot glue and popsicle sticks. He has never thrown a baguette at a duck.