Sk8 or Die

BYU AdLab, 2017

What makes the perfect creative? We don't really know. But Friend Jake and I thought we'd give it the ol' college try and narrowed it down to three qualities that the BYU AdLab aims to foster. Inspiration never shredded the gnar so hard.





Forged in the germinal workshop of an intergalactic wordmonger, M. Jagger Moore carefully constructs copy with the piquant finesse of an Andalusian stallion and the dogged efficacy of an analog clock set to military time (batteries included). His brain is made of rose-colored gelatin and his fingers are fashioned from hot glue and popsicle sticks. He has never thrown a baguette at a duck.