SRT HellcatBYU AdLab, 2019
A real, true, and very accurate conversation we had with Lightning McQueen’s agent before we wrote and shot this commercial:
Us: Hey, we want to make a car commercial on a student budget.
Agent: I’m sorry, you’ll have to find another anthropomorphic stock car. Monty will be in rehab for the next 4-6 months.
Agent: You didn’t think his real name was Lightning, did you?
Us: Oh. Well, it’s going to be a manifesto piece that talks about, you know, like, how the whole is greater than the sum of it parts? Right?
Agent: Sounds cliche if you ask me. And like I said, Lightning is in the middle of overcoming a crippling sex addiction right now. His life is in shambles. He’s in no place to film a commercial. I’m sorry.
Us: But… there will be some pretty cool references to Greco-Roman art, philosophy, and innovation.
Agent: That’s pretentious.
Us: Sooo... is that a yes?
Agent: Good luck on your book report or whatever.
(2019 One Show ADC Gold, 2019 Telly Awards Bronze)
Directors: Taylor Galbraith, Jake Peterson
Cinematography: Bentley Rawle
Producer: Connor Dean , Amy Wilson
Art Director: Jake Peterson, Mikey Bready
Car: Not Lightning McQueen
Copywriter: Also not Lightning McQueen