M. Jagger Moore
Copywriter
San Francisco, CA





Duracell

BYU AdLab, 2018

Duracell batteries are technology’s favorite technology, so why wouldn't robots keep on using them after they annihilate the human race from the face of the Earth?









Art Director: Chad Corbin
DP/Editor:    Michael Hanks
Copywriter:   Jagger Moore

Forged in the germinal workshop of an intergalactic wordmonger, M. Jagger Moore carefully constructs copy with the piquant finesse of an Andalusian stallion and the dogged efficacy of an analog clock set to military time (batteries included). His brain is made of rose-colored gelatin and his fingers are fashioned from hot glue and popsicle sticks. He has never thrown a baguette at a duck.